OFFLINE VIENNA International Avantgarde Fashion Fairs

The OFFLINE VIENNA had set itself the task of promoting the next generation of fashion designers. From 1988 to 1995, the company, founded by the Salzburg choreographer Robert Scheu, organized a series of avant-garde fashion fairs in major European cities. Young fashion designers and fashion schools from all over Europe had the opportunity to present their latest collections to the public - in exquisite locations such as Berlin's Martin Gropius-Bau, Hamburg's Fischauktionshalle, Frankfurt Zoo, Budapest's Iparművészeti Museum and Vienna's Hofburg. Highlight of the evening: a spectacular fashion theatre.

 

Fleur Christine Vitale headed Relations & Sponsoring of the company for four years.

 

Projects and Job Description:

 

International media work, conception, acquisition and implementation of sponsoring cooperations for ten shows per year in three countries (among others with ERSTE BANK, Lufthansa, Porsche, VW, Opel, Philipp Morris, Mastercard, Coca Cola), concept and text for advertising material and catalogues, creative and organisational implementation of sponsoring cooperations in cooperation with graphic design, direction, choreography, fundraising (private and public donors), recruiting and support of jury's for the fashion awards