ALBERTINA

Located in the historic heart of Vienna, the Albertina combines imperial flair with masterpieces of great art.

As the largest former Habsburg residential palace in the city and an art museum of international standing, whose name also stands for one of the most important graphic collections in the world, the building is a magnet for city and culture travellers from all over the world. The museum, which also sets architectural accents with its pent roof designed by Hans Hollein in 2003, presents a varied exhibition programme with outstanding works of art from the 15th century to the present.

Fleur Christine Vitale was Head of Marketing & Integrated Communication at the Albertina for three years.

Projects and Job Description:

Repositioning of the museum with the MONET BIS PICASSO collection, management of the marketing campaigns for around 30 temporary exhibitions, including VAN GOGH (2008) - still the best-visited museum exhibition in Austria - and IMPRESSIONISM. How light came to the canvas (2009); concept and marketing for the anniversary event 5 JAHRE ALBERTINA NEU, project management for the first trade fair for drawing ART ALBERTINA, relaunch of the museum's website, introduction of the Albertina site on Facebook; Introduction of online and mobile phone tickets as the first museum in Austria, development of a seal of approval for museum education, introduction of evaluation schemes for sponsorship services, potential analyses for tourism exploitation levels, KPI's (Key Performance Indicators) for the museum; Audience Enrichment (CEE and in the segment of the young audience).